efood Rebrand

efood is the top online delivery and takeaway app in Greece, with more than 20,000 stores in 100 cities.

I led a total rebrand for efood and all the digital products. I designed a new logo, icons, fonts, colors, and illustrations as well as all the new brand guidelines.

Brand Identity

I designed a fresh and modern identity that reflects efood’s dynamic and friendly presence in the market. Through the development of a new logo, iconography, color palette, typography, and illustrations, I aimed to convey efood’s brand and character which are essential to the brand.

Brand Guidelines

I created the new brand guidelines and implemented them across all touchpoints. I maintained the design guidelines and ensured consistency and efficiency, empowering all teams to collaborate seamlessly and deliver top-notch user experiences.

AN IN-HOUSE JOB…

The efood rebrand project began in 2017, to redesign the existing and beloved efood logo. We were having some issues with this logo as it was very hard to read in smaller applications and not very flexible across all platforms.

In early 2017, I embarked on the year long journey to change the efood brand and create a unique and dynamic super brand.